Hm英文版公司简介

　HM，品牌档案，Hennes&MauritzAB的简称，德国是他的最大市场，下面是我给大家整理的Hm英文版公司简介，供大家参阅!

Hm品牌档案

　HM (Hennes Morris Hennes & MauritzAB0) was founded in 1947 by Erling Persson in Vsters, Sweden At that time, Erlin Parson opened his first clothing store in Westeros, Sweden Was only known as "ladies" (Hennes), only the sale of ladies clothing In 1968 the company acquired the "Mauritz Widforss" clothing store, which sold hunting equipment and men's clothing, and the company began selling men's clothing

　HM Worldwide 24 countries sell clothing and cosmetics with a total of more than 50,000 employees Unusually, H & M does not have a factory of its own, and he works with more than 700 independent suppliers in Asia and Europe

　For the Chinese people, is to hear ZARA, KM only know H & M After the rapid occupation of the European and North American markets, in 2007, H & M aimed at the Chinese market and Asia

　This piece of oriental potential will be the place where H & M is the deer H & M, a fashion, quality and low price perfect blend of fashion brand; a year will choose a hottest top masters with the cooperation of the public brand; a number of clothing enterprises in China, has been seen as a textbook general model brand

　Brand development

　Open the 80% European wardrobe, you will find the H & M Logo; walk in Paris or New York's most bustling commercial street, you can also see the H & M store crazy buying crowd Do not doubt your eyes, H & M has stores in 28 countries on three continents In 2006, H & M sold a total of SEK 80 billion, which is the real super clothing giant

　H & M success tips in addition to its advanced marketing strategy and accurate market positioning, but also inseparable from its top designers with the strong combination In 2005, H & M invited the fashion industry master class master, from Chanel's Karl Lagerfeld, cooperation between them in the fashion industry set off a huge waves Because the original price of the master design, everyone can afford, young people are able to wear printed with Karl Lagerfeld For H & M Logo clothes and ecstatic

　Karl, H & M also invited star designer Stella McCartney and fashion genius level group Viktor & Rolf launched like a high-level custom-like limited series of fashion, consumers can see a lot of exquisite details of the design and processing, with their name Brand compared to a little more popular feeling, and the series is quite rich So it led to the brand Fans queuing up overnight, the product sold day by day unprecedented spectacular

　H & M and the designers of the cooperation rose to join the Madonna and Kylie Minogue two world super-line star involved in the design and endorsement M by Madonna and H & M Loves Kylie two series Even more exciting is that you do not have to buy these two series of clothing and hope to travel abroad, the first H & M China store has been in Shanghai Huaihai Road high-profile kicked off, the second H & M China store also Started in Chengdu Chunxi Road It is estimated that in the near future, open the Chinese fashion people's wardrobe, you will certainly no exception to find that familiar and lovely English Logo - H & M!

　brand history

　H & M is headquartered in Stockholm, the company's major functional departments such as the design and procurement department, finance department, finance department, development department, display design department, advertising department, public relations department, personnel department, logistics department, IT and customer service department are located in headquarters At the same time, the company has 15 offices around the world, 22 production offices responsible for communication with about 700 suppliers, in these 22 production offices, 9 in Europe, 11 in Asia, 1 in Central America , One in Africa

　The apparel industry is a looser industry In each market, H & M will face competition from international and local retailers, independent stores and department stores In this regard, the company will pay close attention to the competitors' every move, especially the price adjustment The But more importantly, H & M is more concerned about their internal operations, trying to make their own products become the favorite of local consumers

　H & M fashion year is divided into two quarters: spring and summer and autumn and winter Purchasing activities are consistent with market orientation and are continually adjusted based on data provided by sales outlets around the world, such as what to sell, climate differences, and shopping preferences, so that the accuracy of fashion is optimized optimally Commodity preparation time from 2 to 3 weeks to 6 months range, mainly determined by the properties of goods Short preparation time is not necessarily the best, the correct preparation time is in price, time and quality to maintain a balance

Hm品牌理念

　Focus on technology

　"Heart of a", focus on the advantages of resources, focus on the apparel industry casual wear, in the field to do deep, fine, fine

　In the near stage of 3 to 5 years to focus on the Chinese mainland market, not easy, not blind, not vanity to open up the international market, only when the domestic market leadership and stability, will consider expanding overseas markets

　Hennes & MauritzAB brand in the age orientation to focus on 18 to 25-year-old young, dynamic consumers, never easy to change the extension

　Carefully operated

　Senior leadership of the company has a strong sense of crisis and vigilance, not because of the success of the stage and get carried away, always calm in the business, be careful, "trembling, treading on thin ice"

　Respect for employees

　To ensure that all employees around the world are able to work in a safe and healthy environment and are treated and treated fairly: the supplier must comply with local laws and meet the strict standards of ethics, law, health, safety and environmental standards But does not allow for the use of child labor, prisoners or forced labor, nor does it permit corporal punishment or other forms of coercive measures; working hours, wages and benefits must be lawful; respect for workers' own associations; right

Hm公司经营原则

　Since its establishment in 1947, sales in the best business district have become the company's operating principles The company does not own the property of the store, just leasing In this way, the company can avoid the shortcomings of the shortage of funds, more freedom to pursue their own business philosophy Now, in every central business district in Europe and North America, you see H & M, OxfordSt in London, Boulevard Haussman in Paris, CorsoVittorioEmanuele in Milan, Fifth Avenue in New York, Powell in San Francisco, BloorSt in Toronto Before determining a place of sale, companies often do a lot of statistical analysis, which covers demographics, local employment, purchasing power, and purchasing behavior While the local shopping area and shopping center to conduct research, including competitors, traffic flow and the convenience of public transport and so on

　Shop to encourage self-help Once the new store contract signed, planning, design, reconstruction and internal design work began Depending on the location, size and flow of the store, the company will set up a product portfolio for each store Shops are generally divided into large stores, full range of products stores and concept stores

这个要看怎么比了，因为香奈尔集团是个自己生产时尚品的的集团，他们有自己的产品，香水，服装，珠宝，腕表，等等，所以在时尚界提起香奈尔很多人都知道因为他就代表着高贵典雅，用香奈尔的东西就是高产的阶级。而lvmh集团叫奢侈品集团，他早期本身也生产高档的时尚品，但是后来大了以后通过资本运作逐渐的购买了其他一些时尚品牌，好像DIOR,GIVENCHY,KENZO,LOEWE，GUERLAIN,FRESH,MAKE UP FOREVER,LAFLACHERE,BENEFIT COSMOTICS,ACQUA DI PARMA 这些都属于他的旗下了，逐渐的演变成了类似控股的公司，它本身做广告也不多了，所以在可能知道lvhm集团，但是很多人都知道dior，肯佐等这些品牌，这个跟他的战略是有关系的。所以我认为不好比较出谁高谁低，只能说不分伯仲吧。

HM（海恩斯莫里斯Hennes&MauritzAB）于1947年由尔林·派尔森（Erling Persson）在瑞典Vsters市创立。当时尔林·派尔森在瑞典的维斯特罗斯开设了自己的第一家服装店。当时只称为“女士的”（ Hennes），只销售女士服装。1968年公司并购了销售狩猎装备和男士服装的“毛里斯·维德弗斯”（Mauritz Widforss）服装店，之后公司也开始销售男士服装。

HM全球24个国家销售服装与化妆品,雇员总数超过50,000人。不寻常的是，H&M没有一家属于自己的工厂，他与在亚洲与欧洲的超过700家独立供应商保持合作。

对中国人来说，是先听到ZARA、KM后才知道H&M的。在迅速占领欧洲和北美市场之后，2007年时，H&M将目光瞄准了中国市场以及亚洲。

这片东方潜力之地将成为H&M逐鹿的地方了。H&M，一个将时尚、品质和低价完美糅合的时尚品牌；一个每年都会选一个炙手可热的顶级大师与之合作的大众品牌；一个在中国众多服装企业中，已经被看成是教科书一般的榜样品牌……

品牌发展

打开80%欧洲人的衣橱，你一定会找到H&M的Logo；走在巴黎或纽约最繁华的商业街，你也一定可以看到 H&M专卖店里疯狂抢购的人群。不用怀疑你的眼睛，H&M在三大洲的28个国家拥有专卖店，在2006年，H&M的销售总额达 800亿瑞典克朗，是真正的超级服装巨擘。

H&M成功的秘诀除了其先进的营销策略和准确的市场定位，更离不开其与顶级设计师们的强强联手。2005年，H&M请来了时尚界泰斗级大师，来自Chanel的Karl Lagerfeld，他们之间的合作在时尚界掀起巨大波澜。因为原本天价的大师设计，每个人都买得起了，年轻人们都为可以穿上印有Karl Lagerfeld For H&M Logo的衣服而欣喜若狂。

女士品牌包推荐：土屋鞄、TOFF&LOADSTONE、kawa kawa。

1、土屋鞄

「土屋鞄」是一个自1965年起以制作小学生专用皮革书包「ランドセル(randoseru)」为起点的品牌。现在举凡包包、钱包、配件等，所有透过职人的双手缝制而成的优质皮革制品都相当有人气。

2、TOFF&LOADSTONE

「TOFF&LOADSTONE」是以带有厚重感的山羊皮革与独家制作的美丽黄铜五金为特色的品牌。

在简约中能感受到强烈存在感的设计，有别于其他品牌，能提供消费者充满个性的日本制包款。在「BEAMS」、「UNITTED ARROWS」等复合式商店也可购买到哦。

3、kawa kawa

「kawa kawa」是发祥于大阪的日本制品牌，非常受到日本年轻世代的喜爱。在优质的皮革质感上点缀巨大的金属配件、拉链或钮扣等装饰，展现出独创的设计。