本文以我国化妆品行业为研究对象,通过上海家化“佰草集”品牌营销的发展案例,采用归纳演绎法以及例证法对我国化妆品行业在品牌营销等方面进行了研究。
The passage studies the Chinese cosmetic industry, which acts as its research object, in brand marketing and other aspects through the instance of a Shanghai brand "Herborist" and based on the methods of generalization and extension as well as example analysis
旨在促进我国国产化妆品行业品牌营销的发展,加强我国化妆品行业的竞争力。
It aims to promote the development of domestic cosmetics' brand marketing and strengthen the competitiveness of our cosmetic industry
本文在简要的介绍我国化妆品行业的发展背景,在进行文献回顾的基础上,分析了上海家化“佰草集”的案例。
On the basis of the brief introduction to our cosmetic industry's backgrounds and literature reviews, the passage analyses the example of Shanghai Jiahua's "Herborist"
完全是自己翻的,应该没问题。望采纳,谢。
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