欧莱雅品牌特点

上色速度快，保持时间长且副作用较小，安全度高。欧莱雅是一家法国的化妆品公司，旗下产品特点为上色速度快，保持时间长且副作用较小，安全度高，是财富全球500强企业之一，创办于1907年，总部位于法国。

International brand —欧莱雅

Proceed the swot analysis to the 欧莱雅 now:The quality of world consistenceInside 94% that 欧莱雅 factory produce acquires the ISO 9001/2000 attestationThe 欧莱雅 quality system( standardize with the consistency) insures in world all factories strict standard putting same alike into practiceThe 欧莱雅 inspects each step of the production process at the same time, including the original material receives, manufacturing with pack the process, and the finished product sends out the ex- stock managementThe 欧莱雅 group masquerades the article in the mostly international famous brand in Chinese main rivalIn 2001 Chinese article market sale total amount is 86,000,000,000 year our country article sale increase speed as 14 15% of ～s, actual sale total amount about 450 ～ 460 hundred million2003 our country personal conduct industry development the speed will keep the stability increases, increasing do not be lower than 15%, selling the total amount will attain 50,000,000,000 dollarsProduction in domestic business enterprise already 2500 house, species 30,000 remainings grow, the market total amount occupies the second of Asia, within the scope of whole world but the speech has become a big country

Therefore, the famous brand article of world think ° to be good the continental consumption in China potential consistently, almost neither leave out a favor for making a forced landing mainland, stationing in Chinese market, and suffering Chinese large consumer, yield unusually brilliant results on the Chinese market Therefore, under the local 欧莱雅 group ensign of every kind of brand neither is not an attack to encounter each world class brand with challenge, compete extremely vigorous

In addition to the brand of world in the local confused conflict, the 欧莱雅 group still faces the raid of the local and native brand with take the offensiveThe profits of bigness that masquerade the article market, draw on the domestic on stiring of dig the gold kill into stubbornly, hoping can divide of a cup 羹 The country card puts into practice small profits many 销s, control inside low file market, make the local market present each 踞 a square situation

The local brand — D house is proper

Proper conduct and actions in house in D domestic more successful a brand, there is its certain advantage

A, strategy top the high degree values the development that defend basks the category, making a point of the research analysis on the military tacticsFrom release to defend to bask the category, D house proper there will be the profession section the offering to aim at to defend to bask exclusively annually the market synthesize the sex research papers, the contents includes primarily this year defends the living appearance and consumption habits analysis that insolate the consumer and defend to bask the product concept trend the analysis, latest defend to insolate the technique the application and trend, pack style analysis etc, and to next an annually defend to bask the marketing do aims at the sex strategy suggests, organizing marketing section, develop the section, produce thorough research in section

Two, emphasize to defend to bask the marketing means difference turn, clear market fixed positionIn defending to bask marketing expansion, the D house is proper current positioning the oneself is in follower and challenger two kinds of bodiesesThe work that educate the consumer lets leads the brand completes, doing a follower, lowering marketing cost and risks;At outlet and terminal marketing top with challenger body a sale for appearing, passing each clock marketing means looting most directly quota

Three, the marketing strategy establishes early, the marketing plan prepares earlySuch as the ex- D in the end of 2002 house proper complete detailed and careful and attentive 2003 defend to bask to appear on market the expansion plans, and the Chinese New Year assembles national and each province marketing the The Manager in front and back and twice in 2003, holding the whole country defend to insolate to sell the pep rally

Four small profits many 销sThe price even comes close the public, can let big a person acceptingAlthough profits not less, the 销 much measuresBut, the D house is proper after all is to bear soon, have the bad situation in with international big brand competition

The brand is not enough big, the influence is not deepBig brand in can not compare with in organization in研 in sectionThe funds power is

L'Oreal Group is the world's largest cosmetics company, it made a huge marketing success, this article describes the L'Oréal Marketing Strategy in China

L'Oreal Group, entered China in 1996, has now become a 30 billion yuan in annual sales cosmetics company, L'Oreal also realized that, to seek greater market share in China, we must develop new market space L'Oreal brand in China on the terms of the structure, the high-end market, L'Oreal have a corresponding account for the corresponding brand market share, rapid expansion of this market is unlikely, therefore, is a bigger market space , we must face up to China's huge consumption of the mass cosmetics market This paper summarizes the status of the Chinese cosmetics market, characteristics and challenges of the L'Oreal Group, the internal environment, but also the status of the L'Oreal Group, trends and competitive landscape, SWOT analysis method to the L'Oreal Group in-depth analysis competitive situation, on this basis of the L'Oreal Group, the adoption of market segmentation on its products, product strategy, pricing strategy, channel strategy and marketing strategy

Keywords: Environmental analysis of L'Oreal Group Marketing Strategy

这个可以自己找网站译出来的，正确无误。不要浪浪费赏分太多了，

欧莱雅护肤品无论是效果还是口碑都是非常不错的，价格也比较亲民，是很多消费者的选择。

这个品牌欧莱雅来自法国巴黎，知名度很高。它旗下的产品是彩妆和护肤品，一直很受女性欢迎。这个品牌也属于中上层阶级，欧莱雅集团是全球最大的护肤公司。其产品一直使用良好，价格正常，大众可以接受。

欧莱雅旗下的产品也几乎覆盖了全年龄段，每个系列的产品适合的年龄段也不尽相同，这个品牌可以大面积地满足所有的女性人群，它的整体性价比属于比较高的，大部分的女性都会选择使用这个品牌的产品。

欧莱雅护肤品系列和适用岁数：

1、清润天才保湿系列：拥有着非常好的补水保湿功效，适合18到25岁的年轻人群使用。

2、清润净白系列：含有丰富的美白成分，主打效果是美白肌肤，滋养呵护肌肤，适合20到35岁女性使用。

3、金致臻颜系列：适合需要保养紧致肌肤、35岁以上的人群使用。

4、复颜抗皱紧致系列：紧致提拉、保持肌肤光泽。一般适用于35岁年龄以上的人群。

5、青春密码系列：有效保湿锁水，缓解干燥，适合18岁以上的全年龄段使用。

6、清润葡萄籽系列：有补水保湿、美白提亮效果，比较适合20-25岁左右的年轻护肤群体。

以上内容参考-欧莱雅

1、文化：巴黎欧莱雅向注重自身形象的人们提供真正领先前沿和品质超群的产品。将对创新、功效、风格及卓越体验的执著完美地凝结在“你值得拥有”的理念当中。强大的科研和技术投入则对我们的核心价值提供了很好的支持。 巴黎欧莱雅品牌同时也因为它的多元化及来自世界各地的著名形象代言人而熠熠闪光:克劳蒂娅·希弗、安迪·麦克道威尔、米拉·卓渥维奇、莱蒂提娅·卡斯塔。 巴黎欧莱雅专业美发也是世界最大的化妆品集团欧莱雅旗下历史最为悠久的品牌之一。 自从欧莱雅的创立者欧仁-舒莱尔的染发剂的发明巴黎欧莱雅专业美发就将发展美发事业视为自己的神圣使命_并将其品牌发展成为专业美发师的专业品牌。它以了解发廊的需求与问题_缔造发廊各类专用品而闻名。

巴黎欧莱雅是欧莱雅集团的一个开山品牌之一。欧莱雅公司是世界3大化妆品集团之一。

它拥有兰蔻、碧欧泉等高档化妆品_微姿、理夫泉等药妆_还有大众化妆品巴黎欧莱雅、卡尼尔等几十个国际有名的品 牌为全世界的人们带来了承自法兰西的成熟和优雅气质。

2、理念：我们将对创新、功效、风格及卓越体验的执著完美地凝结在“你值得拥有”的理念当中。强大的科研和技术投入则对我们的核心价值提供了很好的支持。 巴黎欧莱雅品牌同时也因为它的多元化及来自世界各地的著名形象代言人而熠熠闪光:克劳蒂娅·希弗、安迪·麦克道威尔、米拉·卓渥维奇、莱蒂提娅·卡斯塔。 巴黎欧莱雅专业美发也是世界最大的化妆品集团欧莱雅旗下历史最为悠久的品牌之一。

3、使命：自从欧莱雅的创立者欧仁-舒莱尔的染发剂的发明 巴黎欧莱雅专业美发就将发展美发事业视为自己的神圣使命_并将其品牌发展成为专业美发师的专业品牌。它以了解发廊的需求与问题缔造发廊各类专用品而闻名。

4、远景：不断创新的欧莱雅研究中心，致力于开发全新的彩妆科技_并且研究开发出数 1/15页 以万计的专利配方(仅2000年一年就有420项)。 美的概念在每个国家、每个地区都是不同的。所以欧莱雅从未试图去推广一种单一的美的模式。这就是为什么欧莱雅总是对打入国际市场有独特的心得。 欧莱雅就是这样一个注重内涵的品牌。 一个囊括了美容护理方方面面的品牌从皮肤护理、头发护理和染发到彩妆和造型产品。在市场上拥有著名的 Elsève、Studio-Line、

5、巴黎欧莱雅专业护肤保养及其他的产品系列。巴黎欧莱雅向注重自身形象的人们提供真正领先前沿和品质超群的产品。