In the development of economic globalization process, a new marketing model - network marketing for economic development and marketing has injected new vitality, accelerate the process of modernization of commodity marketing Electronic commerce in China started late, but rapid hair sheets, including some giant champion, the rapid development does not mean that there is no problem, especially in the last two years, has just hit the emerging e-commerce enterprises, this paper is to explain which is representative of the United States together superior products In the United States together on the occasion of the rise of the rapid development of its network marketing, there have been a lot of shortcomings and loopholes, how to find and solve these problems, this paper is to explain precisely the problem
In this paper, the United States together superior products nearly two years in the network marketing appear larger, more serious impact on several issues raised targeted feasibility of the program During the study, identify and issue-specific analysis, this paper using online questionnaires for data collection, using conventional statistical methods to statistics from the first-hand data Through research data, combined with the industry development status information on the United States together superior products network marketing a comprehensive and systematic analysis, appear in nearly two years, several major issues and problems arise to give a reasonable explanation analysis, a thorough analysis of problem, according to the principles of analysis of specific issues, for each question is given a reasonable solution proposal
Chen Ou's profile
Archives :
- February 4, 1983 was born in Deyang , Chinese entrepreneurs, the founder and CEO of JUMEI
- 16 years old student studying in Nanyang Technological University at Singapore, major in computer science
- Received a MBA degree from Stanford University in 2010
- Made into top of the Forbes list of entrepreneurs at age 29
Business Profile:
- May 16, 2014 , JUMEI officially go onto the New York Stock Exchange, the market value goes more than 35 billion US dollars
- Chen Ou become the NYSE 's Listed Company youngest CEO in the histoey of 220 years, the market value of shares held by more than 11 billion US dollars
- July of 2011 , the company launched the famous ad - " I speak for himself ," has been widely praised and praise
Business Innovation :
First, Chen Ou initially caught the two start points:
Sex (gender) advantage ( because there are only a few men engaged in the beauty industry in China )
The prevalence of e-commerce in China
Second, the form of buying together at the shopping site attracts customers , and inexpensive skin care products as a major selling point
Third, with his handsome appearance for their own advertising
是真的。
根据聚美第三季度财报披露的信息:聚美从9月起开始实施计划,将第三方平台的化妆品销售业务的绝大部分转移至自营业务,第三方平台的化妆品销售将由品牌合作、专柜购买和聚美海外购取代。
聚美希望以海外购这种能够控制品质的模式,替代原有第三方平台销售的模式,来做到化妆品的全部自营转换,并加强防伪码体系建设(目前已经达到70%的比例)。
扩展资料:
聚美优品的相关情况:
1、2010年12月,获得由中国科学院《互联网周刊》、中国社科院信息化研究中心授予的“2010中国互联网经济论坛2010年度最受女性欢迎团购网站”荣誉。
2、2012年11月,凭借创意地铁广告入围艾菲奖“最佳创意营销奖”。业内资深人士表示,与其他电商企业简单粗犷地铺天盖地覆盖一线城市主要的地铁、公交线路和各大换乘点、户外广告不同,聚美优品的地铁包柱展柜广告是业界在营销推广一次非常大胆创新的尝试。
人民网-聚美优品转型:加大自营及海外购力度
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