两个字的意思是不同的。但是在纯粹的英汉字典里是看不出来的。Make 包含了create的
我们来看纯粹英文的解释：
Creat Cre"at (kr[=e]"[a^]t), n [F cr['e]at, ultimately fr
L creatus created, begotten; cf It creato pupil, servant,
Sp criado a servant, client] (Man)
An usher to a riding master
[1913 Webster]
make make, v t [imp & p p made (m[=a]d); p pr & vb
n making] [OE maken, makien, AS macian; akin to OS
makn, OFries makia, D maken, G machen, OHG mahhn to
join, fit, prepare, make, Dan mage Cf Match an equal]
1 To cause to exist; to bring into being; to form; to
produce; to frame; to fashion; to create Hence, in
various specific uses or applications:
by Chip Heath Dan Heath
This is a book about to share ideas and have a bigger effect to the listeners
Summary in a sentence: find the core, and then translate the core using the SUCCESs (simple, unexpected, concrete, credible, emotional, stories) checklist
The first chapter emphasizes the core of what we should spread, find it and share it in an understandable word A similar thing is that what we should teach our children is the core value, not the detail action Another similar thing is the ” first principle” recommended by Elon Musk, find the core of the question and then to solve it
The second chapter “unexpected” emphasizes that we should get people’s attention by surprise (the unexpected part of what we want to share) and then rebuild the logic
The third chapater “concrete” emphasizes that we should share ideas using concrete and tangible way, because most people especially newhand/novince can understand through this way In other ways, share ideas based on the targeted people’s thinking level Only experts can understand easiy throught complex and intangible words But most people and our brain prefers concrete and tangible information And this is why visualization management is effective
The four chapter “credible” tells us severals ways to make the things beliveable They are divided into external and internal credibility The external credibility like the anthority that help us to prove somthing The internal credibility includs the vivid details (most of people will memorize the vivid details other than the boring conclusion), statistics (it’s hard to understand but very believable somtimes) and sinatra test (use a common example to prove we can do it too)
The five chapter “emotional” tells us how to boost people’s emotion and let them act Such as (1)associate what we want to share with people’s care (2)appeal to people’s self-interest, (3) appeal to people’s identify All is to let people make action by feeling, not analytical hats
The six chapter “stories” tells us the power of stories Because the story is a kind of brain simulation and can let us memorize more easily This chapter reminds me of the book <Homo Deus：A Brief History of Tomorrow> that emphasize the power of story and imagination
The reading note of the first part, 《Made to Stick》Reading Notes 1-3 , including:
How to make an idea credible and beliveble, the author told us a story that a doctor made himself sick and then eat the pill to cure himself He used himself as a real example to show the credebility of his research
In this chapter, the author told us two kinds of credibility: external and internal Both ways have some actional methods For the external credibility, we should use real people (who we know and like, such as the stars) as an true example, not just say “someone”
vivid detals should be connected with the core we want to share
sinatra test: if you can make it there, you can make it anywhere (therefore, show the example that can make the customer belive that you can do it well anywhere) [Like a common and universal example to prove that we can do it
备注：credible，可信的，比如《影响力》中的从众心理，熟人的推荐（安利）会让我们觉得更可信。 这也是缺乏概率思考的表现，故事比概率更容易打动普通人。
In this chapter, we should to boost the people’s emotion to act There are three methods:
Beside the above three methods, we should always to remember not to trapped in “the curve of knowledge“ The curve of knowledge means that we and the listeners don’t understand the things from the same level and direction (the difference of experts and novince/newhand) There are two ways to sove the problem One is to ask “whys” to find the root reason The second one is to use the role-playing exercise that can let us see many unvisbile things
Chapter 6: Stories
Keywords: mental simulation, inspiration
In this cahpter, there are three main contents: (1) why mental simulation is important for us, (2) story is a kind of simulation(3) stories provide inspiration, then drive action
Stories are effective teaching tools, because it can help us to memorize more easily Our brain will use the same modues no matter it’s a story or a real action That’s why the simulation only in our brain is useful to learn new skills
2018630 chapter 4 and 5, 1h
2018818 chapter 6
原文链接——我的wordpress博文： 《Made to Stick》Reading Notes 4-6
美容
embellecerse
全身美容
embellecerse
en
todo
cuerpo
皮肤护理
cuidar
de
la
piel
化妆
maquillarse
皮肤
piel
香水
perfume
眼影
sombra
de
ojos
眼霜
crema
de
ojos
睫毛液
cultivador
de
pestañas
指甲油
pintura
de
uñas
胭脂
colorete
面巾纸
pañuelo
astringente
洗面奶
crema
de
limpieza
润肤水
loción
de
refresco
de
piel
粉底霜
crema
de
primer
tocamiento
、base
香粉
polvo
de
tocador
护手液
líquido
protector
de
las
manos
润肤霜
crema
para
el
cutis
粉饼
pasta
de
polvo
粉扑
borla
睫毛夹
pinza
de
pestaña
洗甲水
líquido
para
quitar
esmalte
de
las
uñas、quitaesmalte
唇膏
lápiz
labial
美甲
arreglar
las
uñas
痣
lunar
雀斑
peca
香皂
jabón
de
tocador
皱纹
arruga
按摩疗法
tratamiento
de
masaje
按摩
masaje
淋浴
ducharse
理发
cortarse
el
pelo
pelo
染发
teñirse
el
pelo
烫发
rizar
el
pelo
刮脸
afeitarse
给头发定型
fijar
el
pelo
según
el
peinado
剪头发
cortar
el
pelo
发型
peinado
直发
pelo
liso
平头
corte
de
pelo
刘海儿
flequillo
假发
peluca
发刷
cepillo
para
el
cabello
卷发器
rulo
发夹
pinza
para
el
cabello
吹风机
secador
卷发钳
tenacillas
de
rizar
生发水
cultivador
de
cabello
发胶
fijador
para
el
cabello
发油
aceite
para
el
cabello
花露水
colonia
洗发精
champú
欢迎分享，转载请注明来源：品搜搜测评网
微信扫一扫
支付宝扫一扫
