The transnational brand has entered the Chinese marketplace with great majority different along top grade route , L'Oreal has led whose masses brand "Maybelline " in overseas into China, and the price having affinity with more and more convenient purchase channel, Yue Lai Yue has continued whose masses brand route The channel convenient and the price affinity do not damage the Maybelline brand image , build by the fact that the big spending advertisement throws into the special counter composing in reply luxury stores, Maybelline makes self become fad , the tidal current spokesman Compare in the lack attacking high-end skill on Chinese color stage makeup and costume marketplace, walk the domestic brand that the masses route stream in the staple goods, Maybelline has asked for an unification in contradiction Different from other transnational cosmetics Corp, that L'Oreal adopts is an all-direction brand and product tactics Therefore, behind buying Maybelline, L'Oreal has continued its popular allocation , has made but its brand image again according to this original brand characteristic General headquarter of buy before long in the day afer tomorrow , beautiful precious lotus is moved towards move to metropolis New York from Memphis Herefrom, host following the example of L'Oreal in overseas market, has been striking method of work of product "Paris- L'Oreal " , Maybelline has been increasing by two "New York" characters at the brand back , the purpose that such makes has been to tell a consumer definitely , this has been the product coming from New York , it certainly has been representing sex appeal , internationalization and up to the minute fad Fad , feasible Maybelline of popular allocation have a great vogue in fields such as Japan , Europe In 2002, it has occupied the whole world 19%'s marketplace portion That this several years visit Maybelline in the field of the channel is with other entirely different foreign capital brand road , that it chooses is the strongest supermarket of permeation and convenient store of chain Because of Maybelline is fixed position in masses brand , to this kind of brand , except price,convenient buying is also that consumer's importance considers a factor The large-scale market , department store have bigger effect, but the deficiency because of permeation though in the field of lifting brand image , popular brand of unable satisfied distant Maybelline need lets a consumer can can purchase its product in any place And, brand special counter in large-scale market , department store easily more than 100,000 yuan of investment , expensive renting and administration cost, the operating cost having increased a brand's, pulls the distant product and consumer's distance That the supermarket and other sell approach has been different , the characteristic all over each corners has increased the convenient no comment that the consumer buys, from time to time have discount being able to make the product the popular brand road leaking have affinity more on price
护肤和化妆品中英文对照
Makeup（粉底）
Mascara（睫毛膏）
Moisturisor（保湿面霜）
Nail color（指甲油）
Nail polish（指甲油）
Normal（中性皮肤）
Oil-control（抑制油脂）
Pack（剥撕式面膜）
Pressed powder（粉饼）
Quick dry（快干）
Repair（修保）
Scrub（磨砂式(去角质)）
Shading powder（修容饼）
Spot（青春痘用）
Toning lotion（化妆水）
Wash（洗）
-White-（美白用）
Active（赋活用）
Alcohol-free（无酒精）
Anti-wrinkle（抗老防皱）
Blusher（腮红）
Clean-（清洁用）
Correct（遮瑕膏）
Day（日间用）
Essence(精华液)
Eye gel（眼胶）
Eye shadow（眼影）
Facial（脸部用）
Firm（紧肤）
Foundation（粉底）
Gentle（温和的）
Lip care（护唇用）
Lipstick（口红）
Lotion（水、露）
Mask（面膜）
Milk（乳）
Mult-（多元）
Nail enamel（指甲油）
Nail saver（保甲液）
Nutritious（滋养）
Oily（油性皮肤）
Peeling（敷面剥落式面膜）
Purify（清洁用）
Remover（去除、卸妆）
Revitalite（活化）
Sensitive（敏感性皮肤）
Solvent（溶解）
Sun block（防晒用）
Trentment（修护）
Waterproof（防水）
Acne（青春痘用品)
After sun（日晒后用品)
Anti-（抗、防）
Balancing（平衡酸碱）
Blackhead(黑头用)
Combination（混合性皮肤）
Cream（霜）
Dry（干性皮肤）
Exfoliator（去角质）
Eye mask（眼膜）
Eyeliner（眼线(笔、刷)）
Fast dry（快干）
Foam（泡沫）
Toner（化妆水）
Hydra-（保湿用）
Lip coat（口红弧膜）
Long lasting（持久性）
化妆品 cosmetics
化妆箱：cosmeticscase
唇膏：lipstick
粉底霜：foundation;vanishingcream
油底霜：coldcream
粉扑：powderpuff
眉笔：aneyebrowpencil
香水：perfume
眼影：eyeshadow
乳液：skinmilk
眼线笔：aneyeliner/aneyepencil
眼线膏：eyeliner
眼影：eyeshado
胭脂：rouge/fard/blusher
洗面奶：cleansingmilk
去黑头洗面奶：biologicalcleanser
清洁面霜：clarifyingcream
眼部御妆水：eyemakeupremoving
按摩霜：massagecream
按摩油：massageoil
面膜：mask
冷膜：freezingmask
热膜：hottingmask
海藻面膜：seaweedmask
颈霜：restructuringcompoundfortheneck
特效营养霜：richnourishingcream
眼袋霜：eyelidcream
眼部嗜喱：eyegel
日霜：daycream
晚霜：nightcream
眼霜：eyecream
精华素：Ampoul
中性：normal
油性：oily
干性：dry
敏感性：sensitive
紧肤：refirming
补水：moisturizing
补氧：oxygenating
补充骨胶原：collagenhyalronic
倒膜：pourmask
植物：plant
色素：pigment
酸性：acidity
碱性：alkaline
矿物质：mineralsubstance
蛋白质：protein
活性细胞素：energeticcel
维生素：vitamin
化妆品：cosmetic
氧化剂：oxidant
胭脂：rouge
口红：lipstick
粉饼：powder
睫毛膏：mascara
粉底霜：foundation
眼线笔：eyelinerpencil
眉笔：eyebrowpencil
唇线笔：lippencil
唇膏：lipstick
润唇膏：lipprotector
颜色：colour
红色：red
桔红色（橙色）：orange
玫瑰红：rose
棕色(咖啡色)：brown
**：yellow
蓝色：blue
肉色：yellowishpink
黑色：black
白色：white
紫色：purple
绿色：green
灰色：gray
粉红色：pink
洗甲水：cleaner
指甲油：nailpolish
擦光剂：polish
酒精：alcohol
液体：liquid
文眉：tattooeyeline
文睫毛线：uppereyeline
文唇线：xlip
深层皮肤护理：deeplifting
电眼睫毛：electroniceyelas
修指甲：manicure
剪指甲：trimx
手部护理：handcare
减肥护理：dietcare
腹部减肥：reduceabdomen
打耳孔：pierceears
腿部脱毛：removeleghours
新娘妆：bridalmakeup
晚妆：eveningmakeup
日妆：daymakeup
皮肤护理：skin
化妆品知名品牌中、英对照：
美国品牌：
雅芳 Avon
潘婷Penten
倩碧Clinique
强生Johnson&Johnson
玫琳凯：MaryKey
玉兰油Oil&Ulan
海飞丝Head&Shoulders
高露洁Colgare
佳洁士Cret
尤特白UltraBrite
露华侬RevLon
美宝莲Maybelline
雅诗兰黛Este’eLander
伊丽莎白•雅顿EilzabethArden
法国品牌：
欧莱雅 L’oreal
兰蔻Lancome
夏奈尔Chanel
歌雯琪Givenchy
圣罗兰YSL
克里斯汀•迪奥ChristianDior
英国品牌：
旁氏 Ponds
凡士林Vasekine 克莱伦丝Chrins
德国品牌：
花牌Fa
威娜Wella
妮维雅Nivea
日本品牌：
花王 Kao
资生堂Shiaeibo
隔离霜，英文中没有专属名称。因为国外没有专门的隔离霜。
美白霜 Whitening Cream
补水霜 Moisturizing Cream （如果要与下面区别，可以用Hydra-Cream这样的组合词）
保湿霜 同上
精华素 Essence
去黑眼圈的眼霜 Eye Cream for黑眼圈不晓得有没有专有名词。
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