创始人Gabrielle Chanel香奈儿于1913年在法国巴黎创立香奈儿，香奈儿的产品种类繁多，有服装、珠宝饰品、配件、化妆品、香水，每一种产品都闻名遐迩，特别是她的香水与时装。 香奈儿(CHANEL)是一个有80多年经历的著名品牌，香奈儿时装永远有着高雅、简洁、精美的风格，她善于突破传统，早40年代就成功地将“五花大绑”的女装推向简单、舒适，这也许就是最早的现代休闲服。另有叫做香奈儿的美国童星和以《香奈儿》为名的**作品。
创始人：Gabrielle Chanel （加布里埃·香奈儿) 加布里埃·香奈儿（可可·香奈儿是她在卖唱时候的艺名）最初名字是嘉帕里 注册地：法国巴黎（1910年) 公司地址： 135, Avenue Charles de Gaulle Paris, France 92200 33-8-00-31-28-59 设计师： 1913-1971 Gabrielle Chanel （加布里埃·香奈尔） 1978 - 1983 Philippe Guibourge 1978 - 1983 Jean Cazaubon 1978 - 1983 Yvonne Dudel 1983-至今 Karl Largerfeld（卡尔·拉格斐尔德）
品牌价值：56亿美元 品牌销售额：33亿美元 Coco Chanel的口头禅：“流行稍纵即逝，风格永存”依然是品牌背后的指导力量。但是现在对Chanel来说同等重要的是其创意总监Karl Lagerfeld，以其标志性的银色马尾、深色墨镜和黑套装，成为时尚界最醒 香奈儿标志 LOGO目的男士。 品牌档案 中文名：香奈儿 英文名：CHANEL 国家：法国 巴黎 创建年代：1910年 创建人：可可·香奈儿(Coco Chanel) 现任设计师：卡尔·拉格斐 (Karl Lagerfeld) 设计理念： 高雅、简约、精美
“时尚易逝，风格永存。”Coco #8226;Chanel这句名言深刻地揭示了风格对于服装品牌的重要性。由于我国服装业的品牌太多，太滥, 而且缺少风格定位, 品牌风格也不稳定，使得服装品牌之间的差异性较小, 品牌服装企业的市场业绩不稳，这成了根本问题所在。
"Fashion perishable, style is forever ”Coco #8226; Chanel this well-known saying profoundly reveals the importance of style for fashion brands Due to too many Chinese apparel industry brands, too freely, and the lack of style orientation, brand style and unstable, making smaller differences between the clothing brand, brand clothing enterprise's market performance is not stable, which has become a fundamental problem
每个女孩心里都有一个香奈儿，或许是一管香奈儿的42号色丝绒口红，或许是一款菱格链条包，又或者是一款经典小黑裙。TA的“双C”轻轻合拢便聚起了无数女孩的欲望，将一个时尚帝国高高托起。
在巴黎有这么一句话，“如果你不知道该穿什么衣服，那你就穿香奈儿”。这个名字，早已成为优雅独立的代名词。
香奈儿的魔力在于，它让你觉得，与它并肩走在生活中的你，会脱离苦大仇深的凡人相，拥有一种无比精致又高贵的姿态。你背着香奈儿的包包，涂上香奈儿的口红，着一身赫本式经典小黑裙，再喷一款5号香水，即使走在人头攒头的街上，你也是如此的熠熠生辉，光芒万丈。你可以成为生活里光华交汇的好姑娘，也可以做自己无懈可击的女王。
这样的描绘并不过分，去看看夜以继日奔向巴黎的瞻仰香奈儿百年老店的游客和某宝“香奈儿”品牌的代购盛况，你便笃定，从一个品牌到一种精神信仰，香奈儿背后一定有一个强大的灵魂。
她被称为可可·香奈儿**。
从6岁的孤儿院少女到88岁的迟暮美人，这位香奈儿**身上惨淡，情路坎坷，一生不被爱，不讨人喜欢，却缔造了经久不衰的时尚帝国，给所有心里只有爱情和活在他人眼光里的姑娘一记耳光。
将服装艺术真正带入20世纪，两度建立时尚帝国，一生被无数男人爱恋却终身未嫁。
在一切的世俗眼光面前，她选择忠于自我。“我的生活不曾取悦于我，所以我创造了自己的生活。”
从孤穷少女到时尚女郎：她的灵感诞生在孤儿院
她的出身与贵族毫无关联，孤儿院，花心的父亲，冰冷得没有温度的成长环境，这便是成年之前的香奈儿的生活标签。
若是你到过巴黎，去她生活的奥巴辛西都会修道院重访，你会发现CHANEL的色彩根源便来自于这个毫不起眼的修道院。修女衣服上的白和黑，神父袍子上的金以及后来冲入视线的粉红色，都成为这个经典“双C”logo的灵感源泉。
成年后她前往巴黎闯荡，做裁缝女工，去酒吧驻唱，日子虽艰辛，却因为她的一再尝试而焕发着生机。她是明艳动人的青春少女，她因一首《coco》唱得婉转动听被人亲切地唤作“coco**”，继而被法国军官狂热追求，他带她出入高档的社交场所，她的灵感与野心伴随着她的眼界一步步打开，开启了她从贫穷孤女到都市女郎的第一步。
当时的巴黎贵族名媛们都极为喜欢繁复的设计，出席宴会带的都是那种插满羽毛，边缘缀满各种饰物的沉重的帽子，香奈儿在出席宴会前突发奇，将一顶插满羽毛的帽子拔得只剩一根羽毛，这样的装扮遭到了宴会主人的鄙夷，当场宣称： 下次请不要带她出现在我们的宴会上。
也许是修道院的压抑和禁锢对年幼的香奈儿影响太深，成年后的香奈儿一生都在追逐自由，并把这种理念深刻地运用到了她的设计里。
即使遭受这般质疑，她依然以简约的礼帽装扮穿梭在宴会间，这样的特立独行一击击中了在场一位男士的心。他便是后来香奈儿**的一生挚爱——卡柏先生。
香奈儿的过去是贫穷的，卑微的，不起眼的。她也试图隐瞒，她也试图掩盖，然而这不是她最重要的事情，她的使命，是带着天赋和随之而来的自信，冲破藩篱，创造一个属于香奈儿自己的时代。
从特立独行到世界闻名：她从未放弃忠于自我
她与卡柏的相遇，不仅开启了她一生的美好爱情，更是让她的时尚之路走上巅峰。
她当时是巴勒森军官的情妇，但当她在宴会上认定卡柏后，便选择爱他，打听到卡伯当时正在煤矿上，她租了一辆马车赶了两天两夜的路去追寻卡伯。她出现在他面前，蓬头垢面，满身却闪着爱情的光。从一开始，她就握住了自己想要的爱情。哪怕这样身份悬殊的爱情，不能冠以婚姻之名。
卡柏资助香奈儿在康朋街31号上开了一家帽子店，专门为贵族妇女设计独特的帽子。她将大帽檐改成平顶帽，再用丝带稍加点缀，简洁而别致。几乎是所有女子从一开始就接纳了香奈儿，名流演员们改戴香奈儿的帽子，也博得人们啧啧称道。
从这款礼帽，香奈儿开启了她传奇的一生。从卡柏的身上，她得到源源不断的支持与鼓励，她说那时她生平得到的最美好的力量。
“服装的优雅在于行动的自由”，她的设计从始至终都在践行这句话。她设计的衣服是为了让女人舒适，而不是取悦男人。她发明了第一条休闲女裤，让20世纪备受裙箍和紧身胸衣束缚的巴黎仕女们可以自由的骑马运动，而不是扎着紧紧地束腰像个花瓶一样晃来晃去。
她还从水手服中得出灵感，设计出了经典的海魂衫，也是今天条纹系列服装的始祖。
不止服装，她还变革了保守的香水业，在那个只崇尚单一花香的时代，她用80多种花材调制出一款抽象而神秘的香水——ChanelN°5号，这款诞生于1921年的香水，现在仍是全世界最畅销、最著名的香水。它并没有受到时代变迁的影响，一直屹立在时尚的浪潮中。
香奈儿**创造了一款属于未来的香水，如她所说，她成为了未来的一部分。
不同于其它女人的嗜好，香奈儿喜欢户外运动，喜欢穿起男装长裤去骑马，不介意那些嘲笑她的女人；喜欢在海边游泳；喜欢把肤色晒得黝黑；还喜欢穿着炫丽又与众不同的服饰，在温泉小镇的舞会和赌场中玩得汗流浃背。
对那些她所周旋的男人们而言，她既是一个优雅的女士，又是一匹驰骋的野马，她是如此的与众不同。
这个成长于纷繁乱世的女子，她眷恋男人但又追求自由。她是女性主义者的先驱，却不是简单的抛弃女性本能中的柔美。
一个女孩应该拥有两样：她自己和她想成就的。
若是没有那一串沾满鲜血的珍珠和冒着风雪回程遭遇车祸的卡柏，香奈儿**的爱情，必定也会成为一番传奇。
她的挚爱，世界上最支持与理解她的恋人卡柏在一场车祸中身亡，香奈儿悲痛欲绝，并在现场发誓，要让全世界所有的女人都穿上黑色的衣服。七年后，香奈儿经典的小黑裙横空出世，她用自己的方式悼念恋人，小黑裙的力量穿越时空、横扫万物，至今仍让无数人着迷。
也许你并不知道，双C标的第二个C是卡柏的起首字母，而小黑裙，是在卡柏男孩去世后，香奈儿对他的怀念：让全世界的女人为她的男人穿上丧服。
后来她说：“你可以穿不起香奈尔，你也可以没有多少衣服供选择，但永远别忘记一件最重要的衣服，这件衣服叫自我。卡柏让我明白我可以照自己的方式生活，照自己的意思经营事业，照自己的欲求选择爱人，这是卡伯给予我的最好的礼物。”
从迟暮**到终身未嫁：没有找到一个男人能和‘可可·香奈儿’媲美
如果你以为香奈儿**一路顺当那就大错特错，她曾因为战争离开时尚界15年，二战结束后以70高龄复出。
70岁的可可香奈儿**在一个阳光灿烂的午后重新打开了康邦街31号的大门，此刻的巴黎仿佛日薄西山，而房间里布满了灰尘与蜘蛛网，零落的布料散了一地，缝纫机生锈了，电话线也断了。当人人纷纷议论着这里的破败与衰亡，迟暮的香奈儿**说:我来这里就是为了重整河山。
随后她以标志性的255菱格纹手袋与时尚奥斯卡奖征服了媒体与观众。美国《生活》杂志说：“71岁高龄的嘉伯丽尔·香奈儿所呈现的与其说是一种潮流，不如说是一场革命。”香奈儿很快东山再起，再次以独特风格风靡全球。
在影片 《香奈儿女士》 中，她坐在康朋街总店的台阶上，四周布满了她喜爱的金器、乌木漆面屏风与水晶制品。注视着身着香奈儿服饰的模特们走过。她的目光迷离，仿佛在回忆她人生中那一段段的流光溢彩。也许从那一刻起，香奈儿**注定会孤独终老，因为她知道她要追求的更多。
她有过很多段情史，但最好的一段情史是与她自己。
从法国军官到卡柏再到温莎公爵，她将每一次的恋爱经验融于自我的完成与体验。在逝去恋人卡柏手握的珍珠上，她得到灵感，将人工珠宝镶嵌在天然珠宝中，开创出香奈儿珠宝。在温莎公爵传统西装面料粗花呢中，她设计出香奈儿的经典粗花呢外套。
当我们已然忘记香奈儿**情人的名字，她的名字便在历史中永存。从此，人们只记得香奈儿，而不是某某的情人或附庸。
有记者采访80岁的香奈儿：为什么终生不嫁，何况有那么多的机会？
她坦然回答：“大概因为我没有找到一个能和‘可可·香奈儿’媲美的漂亮名字。”
她是一个过于骄傲且懂得自我的女人，以至于对她可以无声地任由她所爱的男人离去，她并没有被男人们遮掩，她注定要比这些男人更加光彩照人。
一个有份量的女人，说的话总是带着影响力的能量。经过岁月的历练，最终成为女王。
她可以做到30岁华丽，40岁名人以及令人无法抗拒的余生。
在一个冬天的周日，香奈儿**与世长辞，她早已为自己设计好了安息之地，“不要给我盖上压棺石”，她说，“这样我就可以随心所欲，自由出入。”
也许每个女孩心中都有一个香奈儿，但香奈儿所表达的独立自由并非为所有人铭记。也许在女孩心中香奈儿变成了奢侈品的代名词，又或者是测试男友是否爱自己的试验品。但我想，香奈儿**并不在意。
香奈儿告诉我们：奢侈品是梦想的果实。你此生忠于什么，把时间浇筑在哪里，这就会成为属于你的奢侈。
以可可·香奈儿之名，愿你能够掌握自己的人生，独立勇敢，一生幸福。
Coco Chanel was one of the most influential fashion designers of her time as well as today She revolutionized women’s wear and set new standards for contemporary style She knew what she wanted and what women appreciated Her classic styles have continued to thrive long after her death and she will always be considered a legendary figure in the fashion world Chanel set a stable base for many other fashion designers to follow in her footsteps and create names for themselves like she did She is an important part of fashion history that is notorious worldwide
Gabrielle Bonheur Chanel was born in Saumur, France in 1883 After her parents passed away at a very young age, Gabrielle was raised by her aunts in the province of Auvergne She was educated at a convent orphanage in Aubazine from 1895-1900 This was when the nickname “Coco” was derived, meaning “little pet”
In 1910, Coco moved to rue Cambon in Paris She opened a shop at number 21, and crowds soon began to flock to it Only a few years later, she took over numbers 27, 29 and 31 of the same street She then opened a shop in Deauville, where she designed a few accessories inspired by workmen’s and sailor’s clothes Her easy-fitting and flowing designs could be worn for exercise or sport “Chanel preferred getting a sun tan exercising in the fresh air and bathing in the sea, to perspiring in ostentatious dresses at balls and casinos in spa towns”During this time she saw herself “rubbing shoulders with the men,” and ready to surpass them
During the First World War, there was quite a shortage of fabric, so Chanel in turn designed “sophisticated, yet minimalist garments for women that were in the direct opposition to the frilly Belle Epoque style so popular before the war” During the Second World War, Chanel’s business was interrupted by the German occupation of Paris She closed her shops in 1938 and didn’t reopen until 1954
Chanel Style
The Chanel style was very simple and straightforward She believed that, “how clothes are worn is much more important than what is worn; that a good line is worth more than a pretty face; that well dressed is not the same as dressy, and that the acme of social cachet was to be proletarian Youth should not have to declare itself, is should be obvious all the time; in sitting down, getting into a car, walking down the street, stretching out a leg or raising an arm” Chanel fashion is about ideals rather than outfits Her fashion is functional and practical that keeps the pace of the contemporary life Chanel’s designs were firstly to please herself, and secondly to please the people She transformed wool jersey, which was previously only used to make underwear and made dresses She launched the “garçon” or “soup kitchen” look, which became popular in the 1920s, “with its flattened bosoms, cropped hair and dresses with dropped waists”
In 1920, the scent Chanel No 5 was created by Ernest Beaux In a small square bottle, over eighty ingredients were mixed to create this amazing perfume The fragrance was launched in 1921 and named No 5, after her lucky number All perfumes before this one had immediately become old-fashioned and outdated, and Chanel No5 became the popular new trend What was even more amazing about this perfume was that this was the first time that a designer mixed with the perfume business In the past it was very unusual for a designer to advertise with a perfume, and yet again Chanel became a new trendsetter This perfume was referred to by Marilyn Monroe when she claimed it was the only thing she wore to bed
Season after season, Chanel continued to shock and amaze the people with her designs Her logo was known all over the world and she had created and established a name for herself The most important of all her accomplishments has to be the famous Chanel suit The classic Chanel suit had boxy lines, a braided trim and slim skirt lined with gold link chainThe buttons look like coins with the Chanel “CC” logo The skirts were designed for practicality There was a ribbon sewn into the waist of the skirt to prevent the blouse from becoming untucked and the zipper was always on the side for comfort “In a sense, wearing a Chanel suit is like wearing a customized ornate costume, made to fit so that when the wearer moves, the suit still maintains perfect grace and elegance”
Traditional accessories to accompany a suit would generally be many pearls and gold chains, real and faux gems mixed together, two-toned shoes and quilted handbags with chain shoulder straps In addition to the skirt suit, she bravely introduced fashionable pants for women as well Pants were never an option for women in this age, yet Chanel made it possible Today, you can purchase a Chanel suit for about $5,000 This unique and stylish suit can only be bought at Chanel boutiques worldwide or at upscale department stores Most agree that the price of these chic suits were often too high, but “Chanel was a firm believer that if the costs of her products was high, then her obsessively perfect designs would truly be valued”
At the Ritz Hotel in Paris on January 10, 1971, Coco Chanel died at age eighty-seven For about a decade afterwards, her studio and fashion house were put on a hold It wasn’t until 1983, that Karl Lagerfeld took control and revived the Chanel empire Lagerfeld worked by the slogan he borrowed from Goethe, which said, “Make a better future by developing elements from the past” With his genius and mindset, he has continued to carry out the Chanel tradition long after her death Along side of him, Jacques Helleu and Jacques Polge (the ‘nose’ of Chanel), maintain the Chanel tradition through new perfumes and beauty products launched by the company
In Lagerfeld’s spring 2001 collection, he brings back style from Chanel’s pre-World War two days with 1930’s-style Chinese blouses and jackets paired with snug mermaid skirts “Lagerfeld meticulously researches the Chanel archives, and for each collection he somehow manages to unearth yet another unexploited aspect of Coco chic His talent for mixing tradition with trends has created a Chanel look that is fresh and innovative and sells like hotcakes from Moscow to Atlanta”
Conclusion
Coco Chanel has done excellent work, and in turn has become a standard for international fashion Chanel once said, “In order to be irreplaceable one must always be different”17 This quote clearly describes Chanel’s mindset Chanel knew she wanted to be a trendsetter and her designs and visions carry on after she had passed away Lagerfeld has done a brilliant job at carrying out her tradition of creating first-rate fashions for women I feel that women’s fashion today wouldn’t be quite the same if Chanel hadn’t influenced the world with her creative talent I personally love her fashions and judging by her tremendous success, other women greatly appreciate her designs as well It will take many years from now for Chanel’s name to even fade slightly Her name and trademark will be universal for centuries
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