Enters the Chinese market with the majority multi-national brands only to take the upscale route to be different, Oulaiya “the US valuable lotus” introduces it in the overseas populace brand China, and by more and more convenient purchase channel, had the affinity price to continue its populace brand route more and more Channel's convenience and the price affinity has not harmed the US valuable lotus the brand image, through great writer's advertisement investment and the upscale market's special counter construction, the US valuable lotus causes itself to become the fashion, the tidal current spokesman Compared in the Chinese cosmetics market attacks the high-end skill to be insufficient, takes the populace route to flow in the popular goods domestically produced brand, the US valuable lotus has obtained the unification in the contradiction is different with other transnational cosmetics group, what Oulaiya adopts is the omni-directional brand and the product strategy Therefore, after purchasing the US valuable lotus, according to this brand original characteristic, Oulaiya has continued its popularity localization, but has made its brand image After the purchase soon, the US valuable lotus's headquarters have moved to metropolis New York from Memphis Henceforth, in the overseas market, imitated Oulaiya the host hit the product - - “Paris - Oulaiya” the procedure, US valuable lotus trademark behind increased “New York” two characters, such did the goal was explicit tells the consumer, this comes from New York's product, it was certainly representing the sex appeal, the internationalization and the newest fashion The fashion, the popular localization causes the US valuable lotus in places such as Japan, Europe to welcome greatly in 2002, it occupied the whole world 19% market share what the US valuable lotus walked for these years in the channel aspect was with the other foreign capital brand entirely different path, what it chose was the penetrability strongest supermarket and the chain-like convenience store Because the US valuable lotus is located in the populace brand, regarding this kind of brand, except the price, the purchase convenience is also consumer's important consideration factor Large-scale market, Department store, although has the major function in the promotion brand vivid aspect, but as a result of the penetrability insufficiency, far cannot satisfy the US valuable lotus popularity brand the demand - - to enable the consumer to be possible to buy its product in any place Moreover, in the large-scale market, Department store's brand special counter frequently more than 10 ten thousand Yuan investments, soaring renting with the overhead charge, increased the brand cost of operation, the move back product and consumer's distance The supermarket and other marketing channel was different, proliferates each corner the characteristic to increase the convenience which the consumer purchased not saying that at times discounted can also enable the popular brand path's product to have the affinity in the price
楼主,这就是你给的文章的英文翻译,希望对你有帮助!~^_^
美宝莲是美国的品牌。
美宝莲于1917年成立之时,生产出了世界上第一支现代眼部化妆品:美宝莲块状睫毛膏。如今,它已成为全球化妆品领域的传奇先驱。在全球90多个国家和城市中,公司已成为第一家为女性生产化妆品和护肤品的公司。
它已经有100年的历史了。美宝莲纽约提供专业的脸部化妆、眼妆、唇妆产品。美宝莲销售纯矿物油在中国销售排名第一,第一条生产线,以帮助改善皮肤建立。2018年,获评艾媒金榜(iiMediaRanking)发布的《2018圣诞节口红品牌排行榜》TOP10。
扩展资料:
美宝莲的发展历程:
1913年美国化学家威廉姆斯为妹妹发明了睫毛膏。那是为了帮助妹妹美宝赢得男朋友的芳心。那个时候,美宝的男朋友,爱上了另一个女人。威廉姆斯混合了凡士林胶和炭粉,调制成一种能使睫毛变得黑密动人的膏体。这就是世界上第一支睫毛膏。
1914年第一支睫毛膏初试莺啼。切特被美宝充满魅力的双眸所吸引,两人终成眷属。
1915年,公司成立。把妹妹的名字和凡士林的英文拼法结合起来,给美宝莲公司取名。起初,它是通过邮购和杂志上的广告来销售的。
1997,美宝莲纽约被国家统计局评为“中国畅销品牌”。
2009年,纽约时装周装容,美宝莲纽约作为纽约梅塞德斯-奔驰时装周官方化妆品赞助商,于2009年9月春夏时装周伊始,向著名时尚大师DKNY,CharlotteRonson等提供鼎力支持,打造秀场装容。
-美宝莲
美宝莲纽约中国官方网站-品牌历史
中文名称:蒙度士
英文名称:MdoC或M℃
韩国进口男士专业护肤品牌
中国区独家总代理:深圳前海高丽街电子商务有限公司
2005年,MdoC(M℃)蒙度士始创于韩国,是针对男士的专业护肤品牌,目前在韩国有超过1300家销售门店,并出口到俄罗斯、乌克兰、新加坡、马拉西亚等国家和地区;蒙度士致力于打造属于大众的精品,十大系列超过七十多款单品,针对不同肌肤和不同年龄段的目标客户,提供个性化的专业产品。
自2005年问世,MdoC(M℃)蒙度士
一直与韩国著名的化妆品机构科玛携手,选用甘菊、金缕梅、白茶、绿茶芽、葡萄籽等纯天然原料,专门针对男性肌肤,不断研发新的产品;现代男性随着时代的进步,各种熬夜应酬、作息不规律、工作压力、抽烟喝酒等一系列内外因,导致肌肤暗沉无光泽、粗糙、痘痘等肌肤问题,MdoC(M℃)蒙度士各大系列为解决男性皮肤护理问题,提供全套的解决方案。
2018年由深圳前海高丽街电子商务有限公司引进中国市场,已完成线上、专柜、化妆品百强连锁和潮流美妆集合店的全渠道布局。
MdoC(M℃)蒙度士logo
雅芳 AVON 〔a:f^n〕
雅诗兰黛Estee Lauder [estei laude]
雅姿ARTISTRY [^tistri]
倩碧Clinique [klinike(r)]
Shiseido资生堂 [tziseidou]
兰蔻Lancome [l^nkou]
Dior迪奥 [di):r] 里面小反括弧代表右半圆符号
香奈儿 CHANEL [seinel] 前面那个s代表去掉一横的f 读起来像“许”的,这里打不出来
娇兰Guerlain [ju:rlein]
Maybelline美宝莲 [meibelain]
碧欧泉Biotherm [bi):0em] 0中间再加一小横
玉兰油Olay 〔oulei〕
欧珀莱AUPRES [aupris] p浊化为b
玫琳凯Mayr Kay [meir kei]
羽西YUE SAI [ju: r sai :]
Loreal 欧莱雅 〔louri:l〕
如新NuSkin [nju:skin]
Maybe she's born with it Maybe it's Maybelline(或许是因为天生丽质,或许是因为美宝莲) 这是美宝莲的广告语,我觉得现在的中文口号没表达出原广告语的内涵
Let every Chinese women has at least one product of Maybelline
英文翻译
Maybelline eye and lip makeup remover
唇部
[词典] lip;
[例句]使用方法:可随身携带,需要时适量涂于唇部即可。
Usage: It can be carried about and be applied to the lips when needed
契尔氏, Kiehl's
倩碧, Clinique
安娜苏, Anna Sui
雅顿, Arden
雅诗兰黛, Estee Lauder
露得清, Neutrogena
美宝莲, Maybelline
玫琳凯,Marykay
玛格丽娜Marguerna
===
更多请看
http://wwwjoymerrycom/
http://appladyqqcom/cgi-bin/info_data_serieslibid=5&infoid=109
http://zhidaobaiducom/question/1625698html
圣罗兰。 ysl是一线品牌的奢饰品。ysl是很多女性都会选择潮流品牌,其品牌风格在欧洲地区都是属于独一无二的,也十分展现出其创始人伊夫圣罗兰先生的风格。美宝莲属于中端档次,在中国属于二三线的品牌,它的英文名为maybelline,走的是大众化的路线,所销售的产品价格相对比较优惠。所以圣罗兰比较贵。YSL(Yves Saint laurent)的简称,中文译名圣罗兰,是法国著名奢侈品牌,由1936年8月1日出生于法属北非阿尔及利亚的伊夫圣罗兰先生创立,主要有时装、护肤品,香水,箱包,眼镜,配饰等。
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