美宝莲是美国的品牌。
美宝莲于1917年成立之时,生产出了世界上第一支现代眼部化妆品:美宝莲块状睫毛膏。如今,它已成为全球化妆品领域的传奇先驱。在全球90多个国家和城市中,公司已成为第一家为女性生产化妆品和护肤品的公司。
它已经有100年的历史了。美宝莲纽约提供专业的脸部化妆、眼妆、唇妆产品。美宝莲销售纯矿物油在中国销售排名第一,第一条生产线,以帮助改善皮肤建立。2018年,获评艾媒金榜(iiMediaRanking)发布的《2018圣诞节口红品牌排行榜》TOP10。
扩展资料:
美宝莲的发展历程:
1913年美国化学家威廉姆斯为妹妹发明了睫毛膏。那是为了帮助妹妹美宝赢得男朋友的芳心。那个时候,美宝的男朋友,爱上了另一个女人。威廉姆斯混合了凡士林胶和炭粉,调制成一种能使睫毛变得黑密动人的膏体。这就是世界上第一支睫毛膏。
1914年第一支睫毛膏初试莺啼。切特被美宝充满魅力的双眸所吸引,两人终成眷属。
1915年,公司成立。把妹妹的名字和凡士林的英文拼法结合起来,给美宝莲公司取名。起初,它是通过邮购和杂志上的广告来销售的。
1997,美宝莲纽约被国家统计局评为“中国畅销品牌”。
2009年,纽约时装周装容,美宝莲纽约作为纽约梅塞德斯-奔驰时装周官方化妆品赞助商,于2009年9月春夏时装周伊始,向著名时尚大师DKNY,CharlotteRonson等提供鼎力支持,打造秀场装容。
-美宝莲
美宝莲纽约中国官方网站-品牌历史
护肤和化妆品中英文对照
Makeup(粉底)
Mascara(睫毛膏)
Moisturisor(保湿面霜)
Nail color(指甲油)
Nail polish(指甲油)
Normal(中性皮肤)
Oil-control(抑制油脂)
Pack(剥撕式面膜)
Pressed powder(粉饼)
Quick dry(快干)
Repair(修保)
Scrub(磨砂式(去角质))
Shading powder(修容饼)
Spot(青春痘用)
Toning lotion(化妆水)
Wash(洗)
-White-(美白用)
Active(赋活用)
Alcohol-free(无酒精)
Anti-wrinkle(抗老防皱)
Blusher(腮红)
Clean-(清洁用)
Correct(遮瑕膏)
Day(日间用)
Essence(精华液)
Eye gel(眼胶)
Eye shadow(眼影)
Facial(脸部用)
Firm(紧肤)
Foundation(粉底)
Gentle(温和的)
Lip care(护唇用)
Lipstick(口红)
Lotion(水、露)
Mask(面膜)
Milk(乳)
Mult-(多元)
Nail enamel(指甲油)
Nail saver(保甲液)
Nutritious(滋养)
Oily(油性皮肤)
Peeling(敷面剥落式面膜)
Purify(清洁用)
Remover(去除、卸妆)
Revitalite(活化)
Sensitive(敏感性皮肤)
Solvent(溶解)
Sun block(防晒用)
Trentment(修护)
Waterproof(防水)
Acne(青春痘用品)
After sun(日晒后用品)
Anti-(抗、防)
Balancing(平衡酸碱)
Blackhead(黑头用)
Combination(混合性皮肤)
Cream(霜)
Dry(干性皮肤)
Exfoliator(去角质)
Eye mask(眼膜)
Eyeliner(眼线(笔、刷))
Fast dry(快干)
Foam(泡沫)
Toner(化妆水)
Hydra-(保湿用)
Lip coat(口红弧膜)
Long lasting(持久性)
化妆品 cosmetics
化妆箱:cosmeticscase
唇膏:lipstick
粉底霜:foundation;vanishingcream
油底霜:coldcream
粉扑:powderpuff
眉笔:aneyebrowpencil
香水:perfume
眼影:eyeshadow
乳液:skinmilk
眼线笔:aneyeliner/aneyepencil
眼线膏:eyeliner
眼影:eyeshado
胭脂:rouge/fard/blusher
洗面奶:cleansingmilk
去黑头洗面奶:biologicalcleanser
清洁面霜:clarifyingcream
眼部御妆水:eyemakeupremoving
按摩霜:massagecream
按摩油:massageoil
面膜:mask
冷膜:freezingmask
热膜:hottingmask
海藻面膜:seaweedmask
颈霜:restructuringcompoundfortheneck
特效营养霜:richnourishingcream
眼袋霜:eyelidcream
眼部嗜喱:eyegel
日霜:daycream
晚霜:nightcream
眼霜:eyecream
精华素:Ampoul
中性:normal
油性:oily
干性:dry
敏感性:sensitive
紧肤:refirming
补水:moisturizing
补氧:oxygenating
补充骨胶原:collagenhyalronic
倒膜:pourmask
植物:plant
色素:pigment
酸性:acidity
碱性:alkaline
矿物质:mineralsubstance
蛋白质:protein
活性细胞素:energeticcel
维生素:vitamin
化妆品:cosmetic
氧化剂:oxidant
胭脂:rouge
口红:lipstick
粉饼:powder
睫毛膏:mascara
粉底霜:foundation
眼线笔:eyelinerpencil
眉笔:eyebrowpencil
唇线笔:lippencil
唇膏:lipstick
润唇膏:lipprotector
颜色:colour
红色:red
桔红色(橙色):orange
玫瑰红:rose
棕色(咖啡色):brown
**:yellow
蓝色:blue
肉色:yellowishpink
黑色:black
白色:white
紫色:purple
绿色:green
灰色:gray
粉红色:pink
洗甲水:cleaner
指甲油:nailpolish
擦光剂:polish
酒精:alcohol
液体:liquid
文眉:tattooeyeline
文睫毛线:uppereyeline
文唇线:xlip
深层皮肤护理:deeplifting
电眼睫毛:electroniceyelas
修指甲:manicure
剪指甲:trimx
手部护理:handcare
减肥护理:dietcare
腹部减肥:reduceabdomen
打耳孔:pierceears
腿部脱毛:removeleghours
新娘妆:bridalmakeup
晚妆:eveningmakeup
日妆:daymakeup
皮肤护理:skin
化妆品知名品牌中、英对照:
美国品牌:
雅芳 Avon
潘婷Penten
倩碧Clinique
强生Johnson&Johnson
玫琳凯:MaryKey
玉兰油Oil&Ulan
海飞丝Head&Shoulders
高露洁Colgare
佳洁士Cret
尤特白UltraBrite
露华侬RevLon
美宝莲Maybelline
雅诗兰黛Este’eLander
伊丽莎白•雅顿EilzabethArden
法国品牌:
欧莱雅 L’oreal
兰蔻Lancome
夏奈尔Chanel
歌雯琪Givenchy
圣罗兰YSL
克里斯汀•迪奥ChristianDior
英国品牌:
旁氏 Ponds
凡士林Vasekine 克莱伦丝Chrins
德国品牌:
花牌Fa
威娜Wella
妮维雅Nivea
日本品牌:
花王 Kao
资生堂Shiaeibo
Enters the Chinese market with the majority multi-national brands only to take the upscale route to be different, Oulaiya “the US valuable lotus” introduces it in the overseas populace brand China, and by more and more convenient purchase channel, had the affinity price to continue its populace brand route more and more Channel's convenience and the price affinity has not harmed the US valuable lotus the brand image, through great writer's advertisement investment and the upscale market's special counter construction, the US valuable lotus causes itself to become the fashion, the tidal current spokesman Compared in the Chinese cosmetics market attacks the high-end skill to be insufficient, takes the populace route to flow in the popular goods domestically produced brand, the US valuable lotus has obtained the unification in the contradiction is different with other transnational cosmetics group, what Oulaiya adopts is the omni-directional brand and the product strategy Therefore, after purchasing the US valuable lotus, according to this brand original characteristic, Oulaiya has continued its popularity localization, but has made its brand image After the purchase soon, the US valuable lotus's headquarters have moved to metropolis New York from Memphis Henceforth, in the overseas market, imitated Oulaiya the host hit the product - - “Paris - Oulaiya” the procedure, US valuable lotus trademark behind increased “New York” two characters, such did the goal was explicit tells the consumer, this comes from New York's product, it was certainly representing the sex appeal, the internationalization and the newest fashion The fashion, the popular localization causes the US valuable lotus in places such as Japan, Europe to welcome greatly in 2002, it occupied the whole world 19% market share what the US valuable lotus walked for these years in the channel aspect was with the other foreign capital brand entirely different path, what it chose was the penetrability strongest supermarket and the chain-like convenience store Because the US valuable lotus is located in the populace brand, regarding this kind of brand, except the price, the purchase convenience is also consumer's important consideration factor Large-scale market, Department store, although has the major function in the promotion brand vivid aspect, but as a result of the penetrability insufficiency, far cannot satisfy the US valuable lotus popularity brand the demand - - to enable the consumer to be possible to buy its product in any place Moreover, in the large-scale market, Department store's brand special counter frequently more than 10 ten thousand Yuan investments, soaring renting with the overhead charge, increased the brand cost of operation, the move back product and consumer's distance The supermarket and other marketing channel was different, proliferates each corner the characteristic to increase the convenience which the consumer purchased not saying that at times discounted can also enable the popular brand path's product to have the affinity in the price
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