The US valuable lotus through great writer's advertisement investment and the upscale market's special counter construction, causes the spokesman who oneself become the fashionable tidal current Compared in the Chinese cosmetics market attacks the high-end skill to be insufficient, takes the populace route to flow in the popular goods domestically produced brand, the US valuable lotus has obtained the unification in the contradiction 2003 year mid-December, the US valuable lotus has held a activity in New York, celebrates its Chinese Branch to start the profit This distance US valuable lotus enters Chinese market already in the recent 8 years But the Chinese market's profit, looks like in the US valuable lotus, is a successful matter At the same time, possesses the Multinational corporation which develops in China to be the same likely, US valuable lotus most recent several years management, what are more is pays great attention the market development and the channel construction, but is not take gains as the first goal; On the other hand, along with to the Chinese market understanding's gradual deepening, the US valuable lotus has located itself, no matter in recent years were the brand management or the channel construction, more and more tallied with the Chinese national condition In the populace cosmetics market, today's US valuable lotus already occupied the market absolute initiative in the Chinese home, covers Paulo according to Oulaiya China company chairman “the Pyramid type strategy”, the US valuable lotus is continued to locate for the populace consumable The US valuable lotus had a slogan “to let each Chinese women have a US valuable lotus's product at least” In order to serve this purpose, the US valuable lotus formulated had the affinity price to the Chinese ordinary consumers US valuable lotus lipstick's price basic superior in 30-60 Yuan this sector But Shiseido's similar products price above 100 Yuan, looks like SK mostly Ⅱ Such brand, Similar products' price is US valuable lotus's 10 times nearly Along with the SARS time's reduction behavior, the US valuable lotus's product more and more can expend in the price for the populace, in theirs promotion, the individual type's lipstick price even already lowered to 10 Yuan, must be lower than the majority of domestically produced brand's price, this stimulated greatly to the price has been sensitive, but had the pursue name brand trend low end consumer the US valuable lotus is take the female as the goal expense community's brand, but when purchases the cosmetics, what the female most pays attention is the product brand, its proportion relative high Therefore, although is the price not high popularity product, but the US valuable lotus actually pays attention sets up own brand image the advertisement takes enhances the brand popularity and the loyalty method effectively, is valued cosmetics enterprise's But the cosmetics consumer is also easiest is about the advertisement institute community Therefore, in 1999 until now, cosmetics advertisement continuously by its strong delivery tendency hold advertisement market front row Compares with its competitor, the US valuable lotus feminine launches a psychological attack to the present age to fight is more overbearing and is swift and fierce Opens a fashionable publication casually and turns on the television, may see the US valuable lotus the advertisement It is reported that the US valuable lotus's once occupied the Chinese overall cosmetics advertisement investment in advertisement investment 1/2 to adapt Chinese's esthetic taste, the US valuable lotus invited inland star Zhang Ziyi in April, 2001 to take the post of its Asian vivid spokesman, attempted by her health contour, the fresh makings, the enchanting charm to deduct the US valuable lotus to be compatible, fashion, vigor, vitality brand image although US valuable lotus in price and channel aspect more and more popular, but because its brand image maintains quite well, the consumer has not reduced to its brand fine reputation and the loyalty Moreover, because has the formidable brand image support, the US valuable lotus product produces goods rate has been high, can provide the stable repayment to the dealer, even if therefore yields profit for the dealer is lower than the competitor far, various dealers are willing to cooperate with them has the formidable rallying point brand, to proliferate the price which each corner the sales network, the majority of consumers can accept, the low cost of operation, the US valuable lotus's in domestic market start profit is merely “the start
Citylife简介Citylife是USA CITYLIFE(NEWYORK) GROUP-LIMITED所拥有的众多品牌之一。创始之初，citylife即以精致且性价比极高的皮具产品而著名，逐步发展至今日的手袋及配饰系列。以Changing City Better Life为导向的CITYLIFE将国际时尚元素融入产品设计、店面形象、品牌推广中，成为时尚与国际性的代表，精致时尚的设计，推崇个性化，追求品位，以明快协调的色调体现“国际化”特质，CITYLIFE的产品丰富而多元化，从手袋到各种配饰，或优雅，或随性，或甜美，或性感，让每个女人在CITYLIFE的世界里都能够散发自身的独特性格与个性品味。[1]“精致、时尚、高品质”是Citylife-NewYork（纽约）品牌的明确定位。“让城市的青春一族，能够像彩蝶般展示缤纷的自我，享受更自信、更自由的生活方式”则是Citylife-NewYork（纽约）品牌让客户享受精彩人生的持续追求。编辑本段轨迹1989年，Citylife-NewYork（纽约）在美国正式成立酒店投资管理机构。1994年，Citylife-NewYork（纽约）在美国创立时尚杂志投资管理机构。2000年，Citylife-NewYork（纽约）在北美市场开始推行会员制的俱乐部服务体系，并正式进入了时尚产品领域。2003年，经Citylife品牌所有方USA CITYLIFE（NEWYORK）GROUP LIMITED授权，Citylife品牌旗下的时尚手袋业务正式进入中国市场，并依靠3大核心竞争力“纽约的时尚设计、高品质的面料、轻松的选购价格。”开始了大规模的业务拓展。2004年，在USA CITYLIFE（NEWYORK）GROUP LIMITED的推动下，CITYLIFE品牌与柯达、美宝莲纽约、adidas等一批美资品牌先后携手在中国市场进行了大规模的市场合作。同时，CITYLIFE品牌在北美市场成熟的俱乐部客服模式也开始逐步引入中国市场，并且开始发展颇具规模的钻石级会员。至今，CITYLIFE品牌已经在中国市场完成300多家专卖店的拓展、投资计划，上海、北京、天津、山东、兰州、重庆、成都、苏州、杭州、西安、长春、南京、无锡、江西、武汉、常州、宁波、徐州、哈尔滨、大连等各大中城市已有相当数量的CITYLIFE专卖店。在品牌授权方和众多合作伙伴的支持下，CITYLIFE品牌正逐步被打造成为中国市场流行时尚的领导品牌之一 。编辑本段发展历程1989年，Citylife-NewYork（纽约）在美国正式成立酒店投资管理机构。1994年，Citylife-NewYork（纽约）在美国创立时尚杂志投资管理机构。2000年，Citylife-NewYork（纽约）在北美市场开始推行会员制的俱乐部服务体系，并正式进入了时尚产品领域。2003年，经Citylife品牌所有方USA CITYLIFE (NEWYORK) GROUP LIMITED授权，Citylife品牌旗下的时尚手袋业务正式进入中国市场，并依靠3大核心竞争力“纽约的时尚设计、韩国的新款面料、轻松的选购价格。”开始了大规模的业务拓展。2004年10月份起，在USA CITYLIFE (NEWYORK) GROUP LIMITED的推动下， CITYLIFE品牌又再次联手了同样源于美国的柯达、宝洁、美宝莲纽约等一批美国品牌先后携手在中国市场进行了大规模的市场合作。 2003年，CITYLIFE正式进入中国，同年8月在上海设立公司并在上海港汇广场开设第一家专门店，国际时尚设计，精良做工，物超所值的售价使得城中时尚女性趋之若骛，争相购买。2008年，CITYLIFE已在中国设立近500家专门店，其中上海市就有近70家。目前已成为中国皮具行业中，自营专卖店最多的品牌。编辑本段品牌介绍热情、阳光、五彩缤纷、活力四射!这是属于年轻人的!更是属于SUMMERS的！SUMMERS包围着我们，我们回到童年的那个夏天，天真的我们带着笑!SUMMERS包围着我们，我们奔跑在炙热的沙滩上，感觉着海风的轻抚!SUMMERS包围着我们，我们静静凝视城市的喧嚣，遥望无限可能的未来!SUMMERS让热力变幻成五彩斑斓的色彩，我们各自感受着属于自己的独特清凉！
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