完美、安利、玫琳凯、如新,我想买这几种品牌中的一种化妆品,请问哪个好一点啊？

我用过安利，也听过安利的产品示范，了解过一些，我觉得安利的牌子大，世界销售第一，也是五大品牌之一，我用着效果不错，信誉度最好了，其他的也都不错，这几种看似比安利便宜些，但效果来得慢些，据周围朋友说，呵呵：仅供参考

Strategically speaking, a major international brand-name cosmetics ad cleared the way, a special counter sales of brand strategy, sales strategy and network of self-marketing strategies for marketing Different strategies for different enterprises need to meet the needs of different consumers, only one objective, the most Coincidentally, the product sold <br> Following the help of Mary Kay personalized marketing will be the case, were analyzing marketing strategy to justice, hope that the people of cosmetics marketing benefit <br> 1, target marketing strategy <br> Marketing refers to target customers for specific consumers, the study of its consumer sentiment, using targeted marketing strategies The main analysis of women's consumer sentiment Consumer psychology of women and men of different areas, so their purchases also have different features Like Mary Kay, is targeting high-end consumer society, in accordance with its high-end consumer demand, product positioning in the success of an attractive white-collar people, people that the use of Mary Kay products is the status symbol And promoting a lot of people is Mary Kay has been a loyal customer <br> 2, direct marketing business strategy <br> Direct selling in China is a new sales method, in direct sales network, the consumer is also the seller, known as mass marketing, full marketing Today, Mary Kay has successfully into the Chinese market, its unique beauty of face-to-face classroom guidance direct marketing methods and strategies, marketing model in China is bound to bring fresh flavor to the local cosmetics companies bring new inspiration <br> 3, services marketing strategy <br> Cosmetics are fast consumables, high frequency of consumption, almost every day use, consumer base, market prospects are broad At the same time, cosmetics to see more of quality, effectiveness and durability, the sale of after-sales service is very important Consumers should not only buy first-class products, but also to buy first-class services More crucial value-added products, sales of cosmetics, not just selling a tangible product, is an invisible service, a value-added products Mary Kay done to provide professional advice, the purchase of convenience, use the guide, tracking marketing value, has also focused on "professional services" in propaganda, skin structure, skin type, and so on the basis of skin-care knowledge, According to consumer demand for communication, and guide their understanding of the importance of skin care, skin care training and encouraging consumer habits, science and skin care Its purpose is to increase the value of goods <br> 4, experiential marketing strategy <br> At present, a new consumer demand - demand experience, is causing more and more enterprises of concern, and the implementation of the first corporate marketing experience, competition in the market for a full opportunity to experience marketing time has come quietly Mary Kay marketing experience to fully understand the opportunities, first dial the spot in the skin care classes or classes for customers to try beauty products, customers receive recognition and access to mutual recognition between the customers, the timely introduction of a variety of products to Programmers, the purpose of sales success

《玫琳凯谈人的管理》（玫琳凯·艾施）电子书网盘下载免费在线阅读

资源链接：

链接：https://panbaiducom/s/1jSdHQzKpMdDRKqqgo0zueg

书名：玫琳凯谈人的管理

作者：玫琳凯·艾施

豆瓣评分：78

出版社：中信

出版年份：2009-3

页数：218

内容简介：

《玫琳凯谈人的管理(第2版)》可谓是玫琳凯·艾施生命的传承。玫琳凯·艾施女士在全球建立了一支现已拥有180万女性的销售队伍，得到了商界和学术界领袖的尊重。她是怎样获得成功的？秘密就在这《玫琳凯谈人的管理(第2版)》中。

在过去这么多年里，经济形势不断变化，全球人口不断猛增，是《玫琳凯谈人的管理(第2版)》帮助公司获得了成功。有人说，没有哪家公司能够像玫琳凯公司一样，完全体现其创始人的价值观和信念。现在你也可以运用同样的管理方式来获得成功。

玫琳凯·艾施女士于1963年创建了玫琳凯公司，她被评为美国最伟大的女性企业家。她在男性主宰的世界中为女性开辟出了一条新的成功道路。玫琳凯的事业以“黄金法则”而不是竞争法则为基础。通过“赞美使人成功”和“三明治策略——夹在两大赞美中的小批评”等方式，这位出生于得克萨斯的伟大企业家为全球女性创造了新的机会，建立起了资产高达数十亿美元的企业。

《玫琳凯谈人的管理(第2版)》第一次出版是在1984年。现在经过修改、更新后首次再版。书中增加了玫琳凯公司首席们对玫琳凯管理方式的感受。

作者简介：

玫琳凯·艾施，全球最大、最成功的直销企业之一，玫琳凯公司的创始人兼董事长。贝勒大学根据学术调查结果将玫琳凯·艾施评为美国历史上最伟大的女性企业家，沃顿商学院将玫琳凯·艾施评为当代最具影响力的企业***之一。玫琳凯·艾施于2001年去世。

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